UFC’s Dana White Bought a Pair of Custom Ram Trucks for $1.5 Million to Benefit 2 Special Charities

Dana White doesn’t like to lose. The UFC President and CEO attended his very first car auction, helping bring two custom Ram trucks to the block for the Barrett-Jackson 2026 Las Vegas Auction — and promptly outbid everyone in the room for them. “That escalated quickly,” White, 57, joked in a post-au

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